What is a retail broker called?

Sales agents who work for retail brokerage companies, and who are licensed to sell securities, are commonly referred to as retail brokers, stockbrokers or the antiquated, but gentile, customer's man or woman. Their official title is ''rregistered representative.''

What is a brokerage firm?

A brokerage firm buys and sells stocks, bonds, options and other financial products on behalf of clients. Many brokerages hire individual brokers as a way to pool resources and offer the best service. In addition, many financial services companies also have brokerage houses as part of their broader services.

What is a traditional brokerage?

Traditional brokerages are associated with financial advisers that offer well-informed recommendations on stock market investments, insurance products and employee benefits. Advisers may charge annual fees to write comprehensive financial plans for retail clients.

What is the difference between institutional and retail brokers?

Brokers who work primarily with institutional investors are referred to as institutional brokers, while those who serve the needs of individual investors are called retail brokers.